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CLIENT
ANGIVA
YEAR
2025
INDUSTRY
FINTECH
SCOPE OF WORK
BRAND STRATEGY
IDENTITY DESIGN
The feeling I aimed to convey with the brand identity was a sense of luxury, hi-tech, and designs that felt groundbreaking and non-conforming to regular design styles. Some of the ways by which I achieved this were through the use of colors that were heavily contrasting and conveyed a sense of luxury.
The brand design elements, such as these patterns, were unseen anywhere else. I even attempted to mimic the natural marble prints. I hoped that by the end of this case study, I would have shown you that it is possible to blend luxury, technology, and retail marketing in a single brand and still look good.
The feeling I aimed to convey with the brand identity was a sense of luxury, hi-tech, and designs that felt groundbreaking and non-conforming to regular design styles. Some of the ways by which I achieved this were through the use of colors that were heavily contrasting and conveyed a sense of luxury.
The brand design elements, such as these patterns, were unseen anywhere else. I even attempted to mimic the natural marble prints. I hoped that by the end of this case study, I would have shown you that it is possible to blend luxury, technology, and retail marketing in a single brand and still look good.
The project spanned for a duration of 1 month and 3 weeks. During this period, I worked with the Angiva internal team to develop their brand strategy, brand identity, and collaterals. The brand strategy involved a series of sessions to understand their brand, what they intended to do, and how best to market their products.
We came to understand that the biggest issue plaguing the technology market, especially the mobile phone and computer market in Nigeria, was the heavy competition and product owners offering the same value to their customers with little to no competitive advantage.
Marketers and retailers in this sector relied on goodwill and customer satisfaction to secure repeat sales. Those who had yet to gain ground in the business relied on pricing competition and price reduction, which further affected the quality of their delivery. It was a downward trend, a race to the bottom for them. In an effort to have leverage in the market, we decided to build a loyalty program that could reward users even outside of our system.
Hence, we turned to the "blockchains." Hear me out; it's still a hypothesis. But what if we could have a coupon system on the crypto network that could be exchanged for other forms of networks? That's the idea behind the Angiva brand strategy. In combination with that, we developed a roadmap to include even more expensive product options in our stocks, making Angiva your go-to luxury tech store in the crypto world.
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